Customer Quote by Theodore Levitt
“An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill”
About This Quote
Businesses should start by understanding customer needs, not by focusing on patents or materials.
In simple terms: Start with customers, not tech.
Key Takeaway
Focus on customer needs.
Themes
business strategy
customer focus
innovation
marketing
product development
Mood
pragmatic
strategic
Type
business
marketing
When to use this quote
- product design
- startup planning
- sales strategy
- customer interviews
- branding
Key Concepts
Design thinking
value proposition
market research
Questions to Reflect On
- What if customer data is unavailable?
- How to balance tech and market?
A Different Perspective
Patents can still drive innovation.
