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Customers Quote by Harvey Mackay

“The sale begins when the customer says yes.” quote by Harvey Mackay
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“The sale begins when the customer says yes.”

Harvey Mackay

About This Quote

Source Book: The 100 Best Business Tips in the World, Harvey Mackay, 1999

Success starts when the customer agrees to buy, making their commitment the catalyst for a sale.

In simple terms: A sale starts when the customer says yes.

Key Takeaway

Focus on gaining commitment.

Themes

sales commitment customer focus

Mood

confident optimistic

Type

motivational business

When to use this quote

  • closing deals
  • negotiation
  • customer service
  • marketing campaigns

Key Concepts

psychology of persuasion decision making

Questions to Reflect On

  • What can you do to increase the chance of a “yes”?
  • How do you handle a “no” gracefully?
A Different Perspective

If the customer says no, you must address objections before proceeding.

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