Claims Quote by Claude C. Hopkins
“No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value”
About This Quote
Source Essay: Scientific Advertising, 1923
Specific, measurable claims hold value, unlike vague generalities.
In simple terms: Specific claims matter more than vague ones.
Focus on precise, testable statements.
Themes
Mood
Type
When to use this quote
- product descriptions
- business proposals
- academic writing
Key Concepts
Questions to Reflect On
- How can you make your claims more specific?
- When is a general statement useful?
Vague statements can still be persuasive in emotional contexts.