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Claims Quote by Claude C. Hopkins

“No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value” quote by Claude C. Hopkins
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“No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value”

Claude C. Hopkins

About This Quote

Source Essay: Scientific Advertising, 1923

Specific, measurable claims hold value, unlike vague generalities.

In simple terms: Specific claims matter more than vague ones.

Key Takeaway

Focus on precise, testable statements.

Themes

precision advertising communication

Mood

analytical critical

Type

informative educational

When to use this quote

  • product descriptions
  • business proposals
  • academic writing

Key Concepts

marketing theory logic critical thinking

Questions to Reflect On

  • How can you make your claims more specific?
  • When is a general statement useful?
A Different Perspective

Vague statements can still be persuasive in emotional contexts.

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