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Deals Quote by Claude C. Hopkins

“Names that tell stories have been worth millions of dollars. So a great deal of research often proceeds the selection of a name” quote by Claude C. Hopkins
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“Names that tell stories have been worth millions of dollars. So a great deal of research often proceeds the selection of a name”

Claude C. Hopkins

About This Quote

Source Book: Scientific Advertising, 1923

A compelling name carries narrative power and monetary value, prompting extensive research before selection.

In simple terms: Names have story and value.

Key Takeaway

Invest in meaningful naming.

Themes

branding storytelling value

Mood

analytical pragmatic

Type

instructional business

When to use this quote

  • product launch
  • company rebranding
  • creative agencies

Key Concepts

marketing strategy psychology economics

Questions to Reflect On

  • How does a name influence perception?
  • What research methods best reveal a name’s impact?
A Different Perspective

Overemphasis on naming may overlook product quality.

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