Deals Quote by Claude C. Hopkins
“Names that tell stories have been worth millions of dollars. So a great deal of research often proceeds the selection of a name”
About This Quote
Source Book: Scientific Advertising, 1923
A compelling name carries narrative power and monetary value, prompting extensive research before selection.
In simple terms: Names have story and value.
Invest in meaningful naming.
Themes
Mood
Type
When to use this quote
- product launch
- company rebranding
- creative agencies
Key Concepts
Questions to Reflect On
- How does a name influence perception?
- What research methods best reveal a name’s impact?
Overemphasis on naming may overlook product quality.