Accurate Quote by Claude C. Hopkins

Never be led in new paths by the blind

— Claude C. Hopkins

Curiosity is one of the strongest human incentives

— Claude C. Hopkins

In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster

— Claude C. Hopkins

Don't, to gain general and useless attention, sacrifice the attention that you want

— Claude C. Hopkins

Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

— Claude C. Hopkins

Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.

— Claude C. Hopkins

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

— Claude C. Hopkins

Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow,…

— Claude C. Hopkins

Don't think of people in the mass. This gives you a blurred view

— Claude C. Hopkins

Platitudes and generalities roll of the human understanding like water from a duck

— Claude C. Hopkins

The right name is an advertisement in itself.

— Claude C. Hopkins

People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they…

— Claude C. Hopkins