Advertising Quote by Claude C. Hopkins

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if…

— Rosser Reeves

Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.

— Sinclair Lewis

Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.

— Howard Gossage

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

— Michael Schudson

Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must…

— Claude C. Hopkins

Advertising is the art of convincing people to spend money they don't have for something they don't need.

— Will Rogers

Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are…

— Daniel Starch

Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will…

— Alain de Botton

I don't see the point in false advertising.

— Taissa Farmiga

Advertising is a non-moral force, like electricity, which not only illuminates but electrocutes. Its worth to civilization depends upon how it is used.

— J Walter Thompson

“Advertising is a tax paid for being unremarkable.*” If that is true, then this tax is rising fast, which is good news for the…

— Joseph Jaffe

In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what…

— Walter Lippmann