Advertising Quote by Claude C. Hopkins
“If a claim is worth making, make it in the most specific way”
About This Quote
Source Advertising textbook: Scientific Advertising, 1923
Effective communication requires precise, detailed language to make a claim credible and persuasive
In simple terms: Be specific when making a claim
Key Takeaway
Use concrete details for credibility
Themes
communication
marketing
writing
Mood
practical
instructional
Type
advertising
educational
When to use this quote
- advertising copy
- sales pitches
- public speaking
- legal arguments
Key Concepts
Specificity
clarity
persuasion
Questions to Reflect On
- When does detail become noise?
- How to balance brevity and specificity?
A Different Perspective
Over‑specificity can overwhelm or alienate audience
