Advertising Quote by Claude C. Hopkins
“If a claim is worth making, make it in the most impressive way.”
About This Quote
Source Book: Scientific Advertising by Claude C. Hopkins, 1923
Present a claim in the most compelling, memorable manner to maximize impact and persuasion.
In simple terms: Make claims impressive.
Key Takeaway
Craft striking, persuasive messages.
Themes
marketing
communication
influence
Mood
confident
assertive
Type
motivational
practical
When to use this quote
- advertising campaigns
- sales pitches
- public speaking
- media releases
Key Concepts
persuasion
branding
messaging
Questions to Reflect On
- How can you balance impressiveness with honesty?
- When does flair become distraction?
A Different Perspective
May sacrifice clarity for flash; over‑hyping can backfire.
