Advertising Quote by Jef I. Richards

“Word of mouth is more effective than traditional advertising for two key reasons. First, it’s more persuasive. Second, word of mouth is more targeted.…

— Jonah Berger

There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.

— Jef I. Richards

The best advertising is done by satisfied customers.

— Philip Kotler

The best advertising should make you nervous about what you're not buying,

— Mary Wells Lawrence

Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys…

— Jerry Della Femina

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them…

— Leo Burnett

The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.

— Lee Clow

“The most advertised commodity is not always intrinsically the best; but is sometimes merely the product of a company, with plenty of money to…

— Emily Post

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

— Jef I. Richards

People love advertising in particular but they hate advertising in general.

— Cindy Gallop

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

— Leo Burnett

I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and…

— Lee Clow