Connecting with others is rewarding; it makes us feel like we're not alone in the world. — Jonah Berger Connecting Copy Share Image
“Useful things are important. People don’t just value practical information, they share it. Offering practical value helps make things contagious.” — Jonah Berger Marketing-expert Copy Share Image
“So to get people talking, companies and organizations need to mint social currency. Give people a way to make themselves look good… — Jonah Berger People talking Copy Share Image
“The mere fact that something isn't readily available can make people value it more and tell others to capitalize on the social… — Jonah Berger Copy Share Image
Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A… — Jonah Berger Behinds Copy Share Image
“Even in cases where most people are doing the right thing, talking about the minority who are doing the wrong thing can… — Jonah Berger Doing the right thing Copy Share Image
“Contagious content is like that—so inherently viral that it spreads regardless of who is doing the talking.” — Jonah Berger Happiness Copy Share Image
“Give people a way to make themselves look good while promoting their products and ideas along the way. There are three ways… — Jonah Berger Copy Share Image
“Our desire to share helpful things is so powerful that it can make even false ideas succeed. Sometimes the drive to help… — Jonah Berger Motivation Copy Share Image
“Harnessing the power of word of mouth, online or offline, requires understand why people talk and why some things get talked about… — Jonah Berger Advertising Copy Share Image
“Word of mouth is more effective than traditional advertising for two key reasons. First, it’s more persuasive. Second, word of mouth is… — Jonah Berger Marketing Copy Share Image
“It has been said that when people are free to do as they please, they usually imitate one another. We look to… — Jonah Berger Marketing Copy Share Image
Going viral isn’t random, magic, or luck. It’s a science. — Jonah Berger Inspirational Copy Share Image
“In fact, the messages actually seemed to increase drug use. Kids aged twelve and a half to eighteen who saw the ads… — Jonah Berger Drug use Copy Share Image
“In contrast to the notion that any publicity is good publicity, negative reviews hurt sales for some books. But for books by… — Jonah Berger Word of mouth Copy Share Image
“Often we’re not even trying to exaggerate; we just can’t recall all the details of the story. Our memories aren’t perfect records… — Jonah Berger Copy Share Image
People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information… — Jonah Berger Along for the ride Copy Share Image
“For the piece of gold lies 3 feet deep, but your hole is only 2 feet steep, so dig on my friend,… — Jonah Berger Friendship Copy Share Image
