People talking Quote by Jonah Berger

“Give people a way to make themselves look good while promoting their products and ideas along the way. There are three ways to do…

— Jonah Berger

I pitch Mint to everyone from investors to engineers, young and old, and I do it pretty much the same way: Here's the problem…

— Aaron Patzer

Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value…

— Roelof Botha

“5 Ways To Build Your Brand on Social Media: 1 Post content that add value 2 Spread positivity 3 Create steady stream of info…

— Germany Kent

In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values…

— Simon Mainwaring

Provocative and challenging The Social License makes a compelling case for why companies must look to increase their positive social impact as an integral…

— Paul Polman

The key is to be true to your community's norms and values. You can't just force yourself on people and try to sell them…

— Chris DeWolfe

“Instead, by creating associations that exist out in the broader culture—not just in our own heads, but in the heads of third parties—ads turn…

— Kevin Simler

I think that's been really the key, the idea of trying to harness social capital for selling purposes. That we've let this happen so…

— Tim Wu

“Businesses are uniquely capable of creating social value and solving social problems - they have this wonderful fuel called the profit motive.”

— Hendrith Vanlon Smith Jr, CEO of Mayflower-Plymouth

Money is flowing out of traditional advertising into experiential, social, and sports.

— Richard Edelman

The idea that you encourage companies to take their innovative thinkers and think about the most needy - even beyond the market opportunities -…

— Bill Gates