Business Quote by Paul Polman
“Provocative and challenging The Social License makes a compelling case for why companies must look to increase their positive social impact as an integral part of their core business strategies.”
About This Quote
Source Book: The Social License, 2022
Companies should embed positive social impact into core strategies, not treat it as an add‑on.
In simple terms: Integrate social good into business.
Key Takeaway
Make impact central.
Themes
business ethics
corporate responsibility
sustainability
Mood
optimistic
determined
Type
strategic
inspirational
When to use this quote
- corporate planning
- investment decisions
- brand management
Key Concepts
social license
stakeholder theory
integrated strategy
Questions to Reflect On
- How can firms balance profit and social impact?
A Different Perspective
Profit focus may resist change.
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![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)