Business Quote by Paul Polman
“I discovered a long time ago that if I focus on doing the right thing for the long term to improve the lives of consumers and customers all over the world, the business results will come.”
About This Quote
Focusing on long‑term value for customers leads naturally to business success.
In simple terms: Do good for customers, and profit follows.
Key Takeaway
Prioritize sustainable customer value.
Themes
leadership
sustainability
customer focus
Mood
optimistic
inspirational
Type
philosophical
motivational
When to use this quote
- companies
- global brands
- social enterprises
Key Concepts
long‑term strategy
ethical business
consumer welfare
Questions to Reflect On
- How can firms balance immediate returns with future impact?
- What metrics track long‑term customer value?
A Different Perspective
Short‑term profit pressure can conflict with this view.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)