Bases Quote by Simon Mainwaring

In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values…

— Simon Mainwaring

While creating a social brand is a necessary endeavor, building a social business is an investment.

— Brian Solis

The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is…

— Simon Mainwaring

Businesses who are members of Businesses for Social Responsibility or the Social Venture Network are internalizing costs on a voluntary basis and therefore raising…

— Paul Hawken

Socially conscious brands engender more loyalty.

— Daniel Lubetzky

A social entrepreneur finds market-based solutions for change. Because without a market-based solution, without a sustainable solution, you go nowhere.

— Gayle Tzemach Lemmon

While many in the social enterprise space often qualify themselves as 'non-profit,' these organizations should instead treat themselves as 'for-purpose.' These organizations should focus…

— Adam Braun

Provocative and challenging The Social License makes a compelling case for why companies must look to increase their positive social impact as an integral…

— Paul Polman

If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when…

— Simon Mainwaring

Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value…

— Roelof Botha

In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on…

— Simon Mainwaring

Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them…

— Simon Mainwaring