Architect Quote by Simon Mainwaring

Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them.…

— Simon Mainwaring

What we've built is a community-led, purpose-driven, direct to consumer model. It's where the future of brands will go.

— Ben Francis

Although we've used the concept brand communities a couple of times, it's important to reiterate that communities aren't created, they are courted. Most brands…

— Henry Jenkins

If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This…

— Simon Mainwaring

The central problem of brand-building is getting a complex organization to execute a simple idea.

— Marty Neumeier

In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values…

— Simon Mainwaring

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role.…

— Simon Mainwaring

“The thing is, we can't build a successful brand unless we understand ourselves and our audience, because we as stakeholders are the heart of…

— Ahmed AlAnsari

Brands need to reinvent themselves from time to time to stay relevant.

— Stephen Covey

“Don't simply run after brands, establish yourself as a brand”

— Myra Yadav

Even though brands are created by people, they belong to the corporations.

— Debbie Millman

“Build a brand or a brand will build you.”

— Richie Norton