Approach Quote by Simon Mainwaring

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role.…

— Simon Mainwaring

Label celebrity a consumer society's most precious consumer product, and eventually it becomes the hero with a thousand faces, the packaging of the society's…

— Lewis H. Lapham

Branding is everything. It's gonna help you become more famous and help you have a better fan base.

— Kelly Oubre, Jr

Obviously, as with any business, a celebrity can only add so much to a brand's image or vision. So the product must be in…

— Sussanne Khan

In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values…

— Simon Mainwaring

Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify…

— Simon Mainwaring

If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when…

— Simon Mainwaring

All leading brands started with and still possess the DNA of innovation and creativity, but it is often limited to one or two areas…

— Dinesh Paliwal

The goal here is to build a brand around social relevance in media (with his Participant Productions company).

— Jeffrey Skoll

Brands must become architects of community.

— Simon Mainwaring

The truth is that the celebrities that transitioned into being business moguls or launching a brand have to be very smart, or at least…

— Erin Foster

Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their side as…

— Richard Edelman