Promoting Quote by Jonah Berger
““Give people a way to make themselves look good while promoting their products and ideas along the way. There are three ways to do that: (1) find inner remarkability; (2) leverage game mechanics; and (3) make people feel like insiders. INNER””
About This Quote
Source Book: Contagious: How to Build Word of Mouth, 2013
To promote ideas, make people feel special, use game mechanics, and highlight unique traits.
In simple terms: Make ideas feel exclusive, fun, and unique.
Key Takeaway
Design promotions that reward insiders.
Themes
marketing
psychology
social influence
Mood
strategic
analytical
Type
educational
inspirational
When to use this quote
- product launches
- social media campaigns
- employee advocacy
Key Concepts
virality
gamification
brand loyalty
Questions to Reflect On
- How can you balance insider appeal with inclusivity?
- What game elements best fit your brand?
A Different Perspective
Overemphasis on exclusivity can alienate broader audience.
![“There's people, like me and Jaden [Smith], who want to utilize social media to elevate the consciousness of those people who feel like all they want from social media is to be famous.Like, you can actually be a voice. You can actually say something that's inspiring and not just make people feel…” quote by Willow Smith](https://sms4smile.com/quotes/img-quotes/cd2/willow-smith-10399_certain_there-s-people-like-me-and-jaden-smith-w_75600.jpg)
![“There is progress in the sense that the Prime Minister [Shinzō Abe] has proposed, outlined, as it were, directions for movement toward a peace treaty and the resolution of issues related to territorial problems. Now, what did he propose? He proposed promoting an environment of trust and…” quote by Vladimir Putin](https://sms4smile.com/quotes/img-quotes/f24/vladimir-putin-261_abe_there-is-progress-in-the-sense-that-the_85929.jpg)