Word of mouth Quote by Jonah Berger

Connecting with others is rewarding; it makes us feel like we're not alone in the world.

— Jonah Berger

People don't need to be paid to be motivated.

— Jonah Berger

“Useful things are important. People don’t just value practical information, they share it. Offering practical value helps make things contagious.”

— Jonah Berger

“So to get people talking, companies and organizations need to mint social currency. Give people a way to make themselves look good while promoting…

— Jonah Berger

“The mere fact that something isn't readily available can make people value it more and tell others to capitalize on the social currency of…

— Jonah Berger

If something is built to show, it's build to grow.

— Jonah Berger

Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.

— Jonah Berger

“Even in cases where most people are doing the right thing, talking about the minority who are doing the wrong thing can encourage people…

— Jonah Berger

“Contagious content is like that—so inherently viral that it spreads regardless of who is doing the talking.”

— Jonah Berger

“Give people a way to make themselves look good while promoting their products and ideas along the way. There are three ways to do…

— Jonah Berger

Marketing is about spreading the love.

— Jonah Berger

“Our desire to share helpful things is so powerful that it can make even false ideas succeed. Sometimes the drive to help takes a…

— Jonah Berger