Goals Quote by Jesse Itzler
“When we first started Marquis Jet back in 2001, one of our first goals was to try to break into the Hollywood marketplace. We thought it was a good way to help build brand credibility and attract new customers by word of mouth.”
About This Quote
Source Interview: Entrepreneurial Strategies in Aviation, 2022
The early goal was to enter Hollywood to boost brand credibility and attract customers through word‑of‑mouth.
In simple terms: Targeted Hollywood to grow brand.
Key Takeaway
Use high‑visibility markets for credibility.
Themes
marketing
brand building
industry entry
networking
growth
Mood
optimistic
strategic
Type
marketing
strategic
When to use this quote
- startup launch
- new product rollout
- media campaigns
Key Concepts
strategic partnerships
celebrity endorsement
viral marketing
Questions to Reflect On
- Is celebrity endorsement worth the risk?
- How can niche markets be leveraged for credibility?
A Different Perspective
Relying on Hollywood can be costly and unpredictable.
