Business development Quote by Frank Sonnenberg
““Do you work hard to attract new customers but do little to keep them?””
About This Quote
Source Business article: Customer retention, 2020
Attracting customers is easy; keeping them requires deeper effort.
In simple terms: Retention needs more effort than acquisition.
Key Takeaway
Invest in ongoing customer relationships.
Themes
business
customer service
retention
Mood
practical
strategic
Type
business
advice
When to use this quote
- sales growth
- loyalty programs
- customer feedback
Key Concepts
marketing strategy
relationship management
Questions to Reflect On
- What practices improve long‑term loyalty?
- How to measure retention success?
A Different Perspective
Retention tactics can be costly.
