Customer Quote by Susan Ward
“The irony of good customer service is that over time it will bring in more new customers than promotions and price slashing ever did!”
About This Quote
Source Business Blog: “Customer Service ROI” on MarketingInsights.com, 2018
Excellent service naturally attracts new customers over time, outperforming short‑term promotions or price cuts.
In simple terms: Great service brings more customers than discounts.
Key Takeaway
Invest in service quality for sustainable growth.
Themes
business
customer service
growth
marketing
Mood
analytical
practical
Type
strategic
advice
When to use this quote
- retention strategies
- pricing decisions
- employee training
Key Concepts
customer loyalty
word‑of‑mouth
brand reputation
Questions to Reflect On
- How can small businesses afford high‑quality service?
- What metrics best capture service‑driven growth?
A Different Perspective
Service improvements may require significant upfront investment.
