Educational Quote by Susan Ward
“Lower prices are not service; they're just lower prices.”
About This Quote
Source Speech: Business Conference, 2019
Low prices are a pricing strategy, not a service offering.
In simple terms: Cheap is a tactic, not a benefit.
Focus on value, not just price.
Themes
Mood
Type
When to use this quote
- retail sales
- online marketplaces
- customer service
Key Concepts
Questions to Reflect On
- When does low price become a brand risk?
- How to balance price and service?
Cheap prices can erode perceived quality.