Skip to content

Educational Quote by Susan Ward

“Lower prices are not service; they're just lower prices.” quote by Susan Ward
Download Open image
“Lower prices are not service; they're just lower prices.”

Susan Ward

About This Quote

Source Speech: Business Conference, 2019

Low prices are a pricing strategy, not a service offering.

In simple terms: Cheap is a tactic, not a benefit.

Key Takeaway

Focus on value, not just price.

Themes

pricing consumer expectations marketing

Mood

analytical critical

Type

business insight economic observation

When to use this quote

  • retail sales
  • online marketplaces
  • customer service

Key Concepts

value proposition price perception

Questions to Reflect On

  • When does low price become a brand risk?
  • How to balance price and service?
A Different Perspective

Cheap prices can erode perceived quality.

4.4 out of 5 (4 ratings)

More by Susan Ward

Explore all 12 Susan Ward quotes

More Educational quotes

Browse all 1,681 Educational quotes