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Able Quote by Judith Miller

“Dealers always like to sell chairs in sets of four, six, or eight. And they charge a premium for supplying the whole set. Individual chairs, though, go for much lower prices, and if you carry around a reference photo of the chairs you want, you may be able to build up a cut-price collection, chair…” quote by Judith Miller
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“Dealers always like to sell chairs in sets of four, six, or eight. And they charge a premium for supplying the whole set. Individual chairs, though, go for much lower prices, and if you carry around a reference photo of the chairs you want, you may be able to build up a cut-price collection, chair by chair.”

Judith Miller

About This Quote

Selling chairs in bulk is priced higher than individual units, encouraging larger purchases.

In simple terms: Bulk sales cost more per item than buying single pieces.

Key Takeaway

Buy individually to save money.

Themes

pricing consumer behavior bulk sales

Mood

pragmatic analytical

Type

advice observational

When to use this quote

  • home furnishing
  • budget shopping
  • DIY furniture assembly

Key Concepts

economics marketing cost strategy

Questions to Reflect On

  • How does bulk pricing affect buying decisions?
  • Can you find cheaper single items?
A Different Perspective

Bulk discounts may hide true per‑item cost.

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