Able Quote by Susan Ward
“Deal with complaints. If you give the complaint your attention, you may be able to please this one person this one time - and position your business to reap the benefits of good customer service.”
About This Quote
Source Business: Customer Service Training Manual, 2015
Addressing complaints directly can satisfy the complainant and demonstrate commitment, leading to broader goodwill and loyalty.
In simple terms: Handling complaints well pleases customers and builds reputation.
Key Takeaway
Treat each complaint as an opportunity.
Themes
customer service
reputation
loyalty
Mood
empathetic
professional
Type
advice
instructional
When to use this quote
- retail
- hospitality
- online support
- call centers
Key Concepts
communication
conflict resolution
empathy
Questions to Reflect On
- How can you ensure complaints are resolved promptly?
- What follow‑up actions reinforce goodwill?
A Different Perspective
If complaints are ignored, the issue may spread and damage the brand.
