Customer service Quote by Susan Ward
“Don't make promises unless you will keep them. Not plan to keep them. Will keep them. Reliability is one of the keys to any good relationship, and good customer service is no exception.”
About This Quote
Reliability is essential; promises should only be made if you intend to keep them, forming the foundation of trust in relationships and customer service.
In simple terms: Keep promises to build trust.
Key Takeaway
Make only promises you can keep.
Themes
trust
reliability
relationships
customer service
integrity
Mood
serious
professional
Type
advice
ethical
When to use this quote
- business dealings
- personal relationships
- customer support
- team projects
Key Concepts
accountability
ethical behavior
dependability
Questions to Reflect On
- How do you verify you can fulfill a promise?
- What systems help you stay reliable?
A Different Perspective
Over‑promising can damage credibility; be realistic.
