Advertising Quote by Mary Wells Lawrence
“The best advertising should make you nervous about what you're not buying,”
About This Quote
Source Interview: Advertising Hall of Fame, 1990
Great ads should make you uneasy about what you’re missing.
In simple terms: Effective ads create discomfort about not buying.
Use subtle pressure to motivate purchase.
Themes
Mood
Type
When to use this quote
- product launch
- brand awareness
- sales tactics
Key Concepts
Questions to Reflect On
- How do you balance discomfort and persuasion?
- When does urgency become annoyance?
Pressure can backfire.