Advertising Quote by Jef I. Richards

“Creativity is what happens after the strategy is done. Creativity is the process that transforms a strategy into a terrific ad.”

— Bob Hoffman

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t…

— David Ogilvy

Creativity is a game changer. That's true of society, in advertising and in life.

— David Droga

Creativity is merely a plus name for regular activity. Any activity becomes creative when the doer cares about doing it right, or better.

— John Updike

Creativity is portrait of one's innovative ideas.

— Anil Sinha

Creativity should be balanced with commercial interests.

— Pankaj Kapur

Art is all about becoming a name, a brand; it isn't based on talent or creativity.

— Betty Dodson

Another word for creativity is courage.

— Henri Matisse

I thought that marketing was a way to be creative in business but quickly learned all creative stuff happens at the ad agency.

— Dee Rees

“Acknowledge and accept that clients are governed by shareholder value concerns, and that the mission of the agency needs to be refocused on helping…

— Michael Farmer

People who earn the label "creative" are really just people who come up with more combinations of ideas, find interesting ones faster, and are…

— Guy Kawasaki

Commercial Art tries to make you buy things. Graphic Design gives you ideas.

— Chip Kidd