Care Quote by Justin Vernon
![“Licensing is how indie rock people make a living these days, so whatever about that. But I want good films and good placement for the songs because I want to be exclusive. I don't want to just sign it away because I don't want songs to lose meaning, but I'm also...I don't care [that] Wilco sold…” quote by Justin Vernon](https://sms4smile.com/quotes/img-quotes/745/justin-vernon-4380_care_licensing-is-how-indie-rock-people-make_317128.jpg)
“Licensing is how indie rock people make a living these days, so whatever about that. But I want good films and good placement for the songs because I want to be exclusive. I don't want to just sign it away because I don't want songs to lose meaning, but I'm also...I don't care [that] Wilco sold songs to Volkswagen. That's great. They probably drive Volkswagens.”
About This Quote
Source Interview: Pitchfork interview, 2015
Indie musicians seek control over how their songs are used, preferring selective placements that preserve artistic meaning.
In simple terms: Artists want selective song use to keep meaning.
Key Takeaway
Choose placements that match your vision.
Themes
artistic integrity
music licensing
commercialization
Mood
thoughtful
determined
Type
advice
reflective
When to use this quote
- film soundtracks
- advertising
- streaming playlists
Key Concepts
indie music
brand partnerships
creative control
Questions to Reflect On
- How do you decide which brands align with your art?
- What compromises are acceptable for wider reach?
A Different Perspective
Balancing exposure with authenticity can be difficult.
![“I feel like this thing [that] we're rocking back and forth like we're stuck in a snow bank and we all sort of know it. I feel like people are getting less and less pretentious and less and less hip - hopefully.” quote by Justin Vernon](https://sms4smile.com/quotes/img-quotes/41a/justin-vernon-4380_back-and-forth_i-feel-like-this-thing-that-we-re-rockin_219283.jpg)
