Customer Quote by Al Ries
“Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.”
About This Quote
Source Book: Positioning: The Battle for Your Mind, 1981
Differentiation occurs in the prospect’s mind, not just the product itself.
In simple terms: Stand out in the customer’s mind.
Key Takeaway
Craft a clear mental image.
Themes
marketing
branding
perception
Mood
strategic
analytical
Type
business
marketing
When to use this quote
- product launches
- advertising campaigns
- rebranding
Key Concepts
psychology
competition
value proposition
Questions to Reflect On
- How can you reshape existing perceptions?
- What mental cues define your brand?
A Different Perspective
Mindshare is hard to shift once established.
