Differentiate Quote by Al Ries

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

— Al Ries

“Remember, the goal of positioning is to control the public’s perception of a product or service as it relates to competitors’ alternatives.”

— Steven Gary Blank

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

— Al Ries

“Positioning your product against the slew of existing competitors is accomplished by adroitly picking the correct product features where you are better.”

— Steven Gary Blank

The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create…

— Seth Godin

Positioning should be decided before the advertising is created

— David Ogilvy

“Understanding industry structure is also essential to effective strategic positioning P. 26”

— Michael E. Porter

If you really think about it, when watching television, you have product placement all the time.

— Jay Chiat

We never try to think in terms of any competitive product or company. If you do that, you just focus on a certain narrow…

— Satoru Iwata

“Marketing aims/image: A retailer that has positioning aims (e.g. trying to improve its image with respect to healthy food or trying to upstage wholesaler…

— Greg Thain

“position: absolute” positions an element based on the position of its most closely positioned parent.”

— Eric Freeman

To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn…

— Anonymous