Advertising Quote by Susan Wojcicki
“I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.”
About This Quote
Source Speech: Public talk at YouTube Creator Summit, 2020
Advertisers must adapt to abundant user choice, creating content that genuinely appeals to viewers.
In simple terms: Ads need to be desirable to viewers.
Key Takeaway
Focus on user‑centred advertising.
Themes
marketing
media
choice
digital culture
consumer behavior
Mood
strategic
optimistic
Type
practical
inspirational
When to use this quote
- ad creation
- media strategy
- platform design
- brand communication
Key Concepts
attention economics
user experience design
content relevance
Questions to Reflect On
- What makes an ad truly desirable?
- How can we balance user preference with brand messaging?
A Different Perspective
It may ignore the need for creative risk‑taking.
