Advertisements Quote by David Ogilvy
“Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been discarded before they lost their potency.”
About This Quote
Source Book: Confessions of an Advertising Man by David Ogilvy, 1963
Successful ads should be repeatedly used until they lose effectiveness, preserving their impact.
In simple terms: Keep good ads running until they stop working.
Key Takeaway
Repeat proven ads while they’re effective.
Themes
marketing
advertising
strategy
efficiency
Mood
analytical
pragmatic
Type
business
inspirational
When to use this quote
- product launch
- campaign planning
- budget allocation
- market testing
Key Concepts
brand consistency
consumer psychology
Questions to Reflect On
- When should you retire a high‑performing ad?
- How to balance repetition with fresh ideas?
A Different Perspective
Over‑reliance may cause audience fatigue.
![“There's a fantastic, thousand-page book by David Thomson about [David O. Selznick]. Again, it's not the best argument or the best advertisement for his story, because most people aren't going to read a thousand-page book. But I feel like the rise and fall and the work [Mayer] produced - not just…” quote by Karina Longworth](https://sms4smile.com/quotes/img-quotes/282/karina-longworth-26763_advertisements_there-s-a-fantastic-thousand-page-book-b_13508.jpg)
