Advertisements Quote by David Ogilvy
“You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The advertisement which sold a refrigerator to those who got married last year will probably be just as successful with those who'll get married next year. An advertisement is just like a radar sweep, constantly hunting new prospects as they come into the market. Get a good radar and keep it sweeping.”
About This Quote
Advertising must target the constantly moving consumer market, like a radar scanning for new prospects.
In simple terms: Ads must chase changing audiences.
Key Takeaway
Keep marketing adaptable.
Themes
advertising
strategy
market dynamics
Mood
strategic
forward‑looking
Type
business
motivational
When to use this quote
- product launches
- seasonal campaigns
- brand positioning
Key Concepts
business
psychology
Questions to Reflect On
- How do you stay ahead of trends?
- What tools improve audience insight?
A Different Perspective
Markets can be unpredictable.
![“There's a fantastic, thousand-page book by David Thomson about [David O. Selznick]. Again, it's not the best argument or the best advertisement for his story, because most people aren't going to read a thousand-page book. But I feel like the rise and fall and the work [Mayer] produced - not just…” quote by Karina Longworth](https://sms4smile.com/quotes/img-quotes/282/karina-longworth-26763_advertisements_there-s-a-fantastic-thousand-page-book-b_13508.jpg)
