Advertise Quote by David Ogilvy
“When you advertise fire extinguishers, open with the fire.”
About This Quote
Source Advertising: Print ad copy, 1960s campaign for fire safety
Highlight the paradox of promoting safety by showing danger first to capture attention
In simple terms: Show danger to sell safety
Key Takeaway
Use striking contrast to engage audience
Themes
advertising
psychology
contrast
Mood
provocative
urgent
Type
advertising
strategic
When to use this quote
- marketing meetings
- public safety campaigns
- product launches
Key Concepts
attention
danger
safety
Questions to Reflect On
- How can you balance shock and reassurance?
- What visual cues maintain credibility?
A Different Perspective
May desensitize if overused
