Inspirational Quote by David Ogilvy
“Write the way you talk. Naturally.”
About This Quote
Source Book: Ogilvy on Advertising, David Ogilvy, 1983
Write in a natural, conversational tone that mirrors everyday speech.
In simple terms: Write like you speak.
Adopt a conversational writing style.
Themes
Mood
Type
When to use this quote
- business proposals
- blog posts
- social media
Key Concepts
Questions to Reflect On
- When is conversational tone inappropriate?
- How to balance clarity with professionalism?
Over‑casualness may reduce credibility.