Change Quote by David Ogilvy
“Encourage innovation. Change is our lifeblood, stagnation our death knell.”
About This Quote
Source Speech: Advertising Conference, 1972
He urges continual innovation, stating stagnation leads to decline.
In simple terms: Innovation is essential; stagnation is fatal.
Key Takeaway
Embrace change to stay vital.
Themes
innovation
change
business vitality
Mood
motivational
urgent
Type
business
creative
When to use this quote
- product development
- brand evolution
- organizational culture
Key Concepts
marketing
creative strategy
Questions to Reflect On
- What innovations could revitalize your work?
- How do you manage the fear of change?
A Different Perspective
Innovation can be costly and risky.
