Quote by Adam Lashinsky

“Apple’s products were conceived around a kitchen table that Ive had set up in the industrial design studio.”

— Yukari Iwatani Kane

“If Apple is going to succeed, he told me, we’re going to win on innovation. And you can’t win on innovation unless you have…

— Walter Isaacson

Writers now are putting total faith in designers at Apple and Amazon. It's almost like a race-car driver having no input into how cars…

— Jonathan Safran Foer

“Jobs articulated this approach more gently in an interview with Terry Gross: “At Apple we hire people to tell us what to do, not…

— Kim Malone Scott

“Steve’s talked about the goal of Apple, and the goal of Apple is not to make money but to make really nice products, really…

— Adam Lashinsky

“as to the current or future directions of Apple’s product designs, nor do other design firms we might deal with, so it is possible…

— Walter Isaacson

“If you take on production work, you don’t get to call yourself a designer.”

— Mike Monteiro

“As a result, the process of designing a product at Apple was integrally related to how it would be engineered and manufactured. Ive described…

— Walter Isaacson

“Design is not really a way for me to express myself. Design is a product that we produce for a client.”

— Peleg Top

“Apple says, 'If i ain't broke, say it's obsolete, change the way it looks, and sell it again.”

— Jonathan Cupak

Steve Jobs didn't really set the direction of my Apple I and Apple II designs but he did the more important part of turning…

— Steve Wozniak

Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or…

— John Sculley