Quote by Jonathan Cupak

“If Apple is going to succeed, he told me, we’re going to win on innovation. And you can’t win on innovation unless you have…

— Walter Isaacson

“Steve’s talked about the goal of Apple, and the goal of Apple is not to make money but to make really nice products, really…

— Adam Lashinsky

“Why do you think Apple can become the first trillion dollar company in history, not because they can innovate, but because they can abuse…

— Abhijit Naskar

“Apple at the core, its core value, is that we believe that people with passion can change the world for the better. … And…

— Steve Jobs

“Not since the original Mac had a clarity of product vision so propelled a company into the future. " If anybody was ever wondering…

— Walter Isaacson

“If you went back to the year 2000 and you looked at Apple, most people knew one thing about Apple products: They didn’t want…

— Adam Lashinsky

“It was then I realized that I do give a shit about Apple—I started it and it is a good thing to have in…

— Walter Isaacson

“love it when you can bring really great design and simple capability to something that doesn’t cost much,” he said as he pointed out…

— Walter Isaacson

“The way you end any discussion at Apple is: ‘It’s the right thing for the product.’ If you bring the data that proves that,…

— Adam Lashinsky

“Even a good apple has a fighting chance”

— Stephen Shaw

Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of…

— Steve Jobs

The NeXT purchase is too little too late. The Apple of the past was an innovative company that used software and hardware technology together…

— Nathan Myhrvold