Amazon Quote by Jonathan Safran Foer

“a designer typically would be told what to do and say by the folks in manufacturing. At Apple it works the other way around.”

— Adam Lashinsky

I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really…

— Tony Fadell

I really believe I know why my designs were better than any other human being, but I don't want to take credit for starting…

— Steve Wozniak

“as to the current or future directions of Apple’s product designs, nor do other design firms we might deal with, so it is possible…

— Walter Isaacson

Steve Jobs didn't really set the direction of my Apple I and Apple II designs but he did the more important part of turning…

— Steve Wozniak

Designers don't live in a vacuum; they are not blind to what's going on. They, too, will be inspired by what they see, and…

— Anna Wintour

I knew the Apple II was great when I bought it, but as I dug into the details it just completely blew me away…

— Andy Hertzfeld

Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or…

— John Sculley

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their…

— Tim Cook

“He overtly thinks about the simplicity of Apple’s design and attention to detail. “We are primarily about building a really pure user experience that…

— Adam Lashinsky

“love it when you can bring really great design and simple capability to something that doesn’t cost much,” he said as he pointed out…

— Walter Isaacson

We have so much Apple influence in what we do, because we love Apple. We don't want to use their products necessarily, but we…

— Jared Isaacman