Quote by Walter Isaacson

We have so much Apple influence in what we do, because we love Apple. We don't want to use their products necessarily, but we…

— Jared Isaacman

“a designer typically would be told what to do and say by the folks in manufacturing. At Apple it works the other way around.”

— Adam Lashinsky

“love it when you can bring really great design and simple capability to something that doesn’t cost much,” he said as he pointed out…

— Walter Isaacson

Steve Jobs didn't really set the direction of my Apple I and Apple II designs but he did the more important part of turning…

— Steve Wozniak

Writers now are putting total faith in designers at Apple and Amazon. It's almost like a race-car driver having no input into how cars…

— Jonathan Safran Foer

I really believe I know why my designs were better than any other human being, but I don't want to take credit for starting…

— Steve Wozniak

I knew the Apple II was great when I bought it, but as I dug into the details it just completely blew me away…

— Andy Hertzfeld

“As a result, the process of designing a product at Apple was integrally related to how it would be engineered and manufactured. Ive described…

— Walter Isaacson

Goal we've always had for design at Apple is to create solutions that are inevitable.

— Jonathan Ive

I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really…

— Tony Fadell

“Apple’s products were conceived around a kitchen table that Ive had set up in the industrial design studio.”

— Yukari Iwatani Kane

Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of…

— Steve Jobs