Advertisements Quote by Steve Hayden

The Apple store is not a store. It is an exercise in evangelism.

— Paco Underhill

“Sellers know this and take advantage of it. The biggest magician in selling a feeling is Apple. They sell a perceived status with their…

— Zoe McKey

To buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that system is…

— Douglas Rushkoff

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence…

— Steve Jobs

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

— Jonathan Ive

My being bought as a politically outspoken artist is a more potent advertising tool for Apple than a 100 more explicit ads.

— Anohni

Apple has great marketing, among the best PR and marketing in the world.

— Ron Johnson

“Apple storytelling initially is high concept, telling customers not what they want to buy but what kind of people they want to be. This…

— Adam Lashinsky

“If you went back to the year 2000 and you looked at Apple, most people knew one thing about Apple products: They didn’t want…

— Adam Lashinsky

Apple no longer builds any products. When I was there, people used to call Apple "a vertically integrated advertising agency," which was not a…

— John Sculley

The goal of Apple is not to make money but to make really nice products, really great products.

— Jonathan Ive

When I met Apple, I made it very clear that I am an old punk and I have never done commercials or been sponsored.…

— Bjork