Apple Quote by Jonathan Ive
“Apple stood for something and had a reason for being that wasn't just about making money.”
About This Quote
Source Interview: Design Philosophy, 2012
Apple's core purpose transcended profit, focusing on meaningful impact and design integrity.
In simple terms: Apple valued purpose over profit.
Prioritize purpose in work.
Themes
Mood
Type
When to use this quote
- product development
- company culture
- strategic planning
Key Concepts
Questions to Reflect On
- What purpose drives your work?
- How can profit align with meaningful impact?
Balancing purpose with financial sustainability can be challenging.