Apples Quote by Jonathan Ive

The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an…

— Jonathan Ive

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence…

— Steve Jobs

The goal of Apple is not to make money but to make really nice products, really great products.

— Jonathan Ive

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

— Jonathan Ive

I don't think Steve [Jobs] started Apple as a scam. But he understood early on the power of marketing. The idea of the computer…

— Alex Gibney

Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's…

— Jonathan Ive

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but…

— Ron Johnson

“Steve’s talked about the goal of Apple, and the goal of Apple is not to make money but to make really nice products, really…

— Adam Lashinsky

That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to…

— Steve Jobs

When I left Apple, it had $2 billion of cash. It was the most profitable computer company in the world - not just personal…

— John Sculley

Apple was very close to bankruptcy and to irrelevance [but] you learn a lot about life through death, and I learnt a lot about…

— Jonathan Ive

Apple, of all the global tech companies, was the one that understood why artists make things.

— Jimmy Iovine