Very often design is the most immediate way of defining what products become in people's minds. — Jonathan Ive Copy Share Image
Our goal is simple objects, objects that you can't imagine any other way. — Jonathan Ive Copy Share Image
When you feel that the way you interpret the world is fairly idiosyncratic, you can feel somewhat ostracized and lonely. — Jonathan Ive Copy Share Image
I get an incredible thrill and satisfaction from seeing somebody with Apple’s tell-tale white earbuds. But I’m constantly haunted by thoughts of,… — Jonathan Ive Copy Share Image
The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance… — Jonathan Ive Copy Share Image
In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us… — Jonathan Ive Copy Share Image
It feels like each time we are beginning at the beginning, in a really exciting way. — Jonathan Ive Copy Share Image
We have always thought about design as being so much more than just the way something looks. It's the whole thing: the… — Jonathan Ive Copy Share Image
I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about… — Jonathan Ive Copy Share Image
What I think is remarkable is the force of habit and the fact that while we can have a practice for doing… — Jonathan Ive Copy Share Image
So much of what we try to do is get to a point where the solution seems inevitable: you know, you think… — Jonathan Ive Copy Share Image
My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you… — Jonathan Ive Copy Share Image
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an… — Jonathan Ive Copy Share Image
To design something really new and innovative you have to reject reason. — Jonathan Ive Copy Share Image
The most important thing is that you actually care, that you do something to the very best of your ability — Jonathan Ive Copy Share Image
We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who… — Jonathan Ive Copy Share Image
And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said,… — Jonathan Ive Copy Share Image
The absence of clutter is just a clutter-free product. That's not simple. — Jonathan Ive Copy Share Image
In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first… — Jonathan Ive Copy Share Image
We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of… — Jonathan Ive Copy Share Image
I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first. — Jonathan Ive Copy Share Image
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm… — Jonathan Ive Copy Share Image
