Adventure Quote by Jonathan Ive

“I get an incredible thrill and satisfaction from seeing somebody with Apple’s tell-tale white earbuds. But I’m constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?”

Jonathan Ive

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Adventure Apples Better Enough Good Good enough Incredibles Made Satisfaction Seeing Tales Thoughts Thrill Way White

More by Jonathan Ive

My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you…

Jonathan Ive

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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an…

Jonathan Ive

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To design something really new and innovative you have to reject reason.

Jonathan Ive

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The most important thing is that you actually care, that you do something to the very best of your ability

Jonathan Ive

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We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who…

Jonathan Ive

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And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said,…

Jonathan Ive

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The absence of clutter is just a clutter-free product. That's not simple.

Jonathan Ive

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In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first…

Jonathan Ive

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A beautiful product that doesn't work very well is ugly.

Jonathan Ive

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We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of…

Jonathan Ive

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I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first.

Jonathan Ive

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It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm…

Jonathan Ive

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Explore all 142 Jonathan Ive quotes

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I painted the words "GREAT ADVENTURE" in Beijing, Dallas, San Francisco, Copenhagen, and Japan. What it means to me is completely different to everybody…

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I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests…

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I have lifted my plane . . . for perhaps a thousand flights and I have never felt her wheels glide from the Earth…

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I am attracted to looking at the different things language can mean even in one sometimes quite ordinary utterance. Writing is partly about listening…

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What a thrill. You know you've entered new territory when you realise that your outfit cost more than your film.

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“So many people live within unhappy circumstances and yet will not take the initiative to change their situation because they are conditioned by a…

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A common fallacy in much of the adverse criticism to which science is subjected today is that it claims certainty, infallibility and complete emotional…

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