Adventure Quote by Jonathan Ive
“I get an incredible thrill and satisfaction from seeing somebody with Apple’s tell-tale white earbuds. But I’m constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?”
About This Quote
Source Interview: Design Philosophy with Apple, 2015
Design perfection is a relentless pursuit; even iconic products inspire doubt about their adequacy and possibilities for improvement.
In simple terms: Great design always feels unfinished.
Key Takeaway
Continuously refine your work.
Themes
design
perfection
innovation
Mood
inspired
critical
Type
design
motivational
When to use this quote
- tech reviews
- product launches
- creative brainstorming
- team critiques
- user testing
Key Concepts
human‑centered design
product development
Questions to Reflect On
- What aspect of your work feels “good enough”?
- How can you balance excellence with timely delivery?
A Different Perspective
Perfectionism can stall progress.
![“I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests with ZERO-G [a charter-flight service in Arlington, Va., that uses modified Boeing 727s to simulate weightlessness], which went great.” quote by Richard Branson](https://sms4smile.com/quotes/img-quotes/aa1/richard-branson-256_adventure_i-ve-used-the-phoenix-centrifuge-to-repl_903.jpg)
