Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard. — Jonathan Ive Copy Share Image
To design something really new and innovative you have to reject reason. — Jonathan Ive Copy Share Image
When something exceeds your ability to understand how it works, it sort of becomes magical. — Jonathan Ive Copy Share Image
We won't be different for different's sake. Different is easy... make it pink and fluffy! Better is harder. Making something different often… — Jonathan Ive Copy Share Image
My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of… — Jonathan Ive Copy Share Image
We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh,… — Jonathan Ive Copy Share Image
It's difficult to do something radically new, unless you are at the heart of a company. — Jonathan Ive Copy Share Image
What I think is remarkable is the force of habit and the fact that while we can have a practice for doing… — Jonathan Ive Copy Share Image
My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you… — Jonathan Ive Copy Share Image
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an… — Jonathan Ive Copy Share Image
To design something really new and innovative you have to reject reason. — Jonathan Ive Copy Share Image
The most important thing is that you actually care, that you do something to the very best of your ability — Jonathan Ive Copy Share Image
We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who… — Jonathan Ive Copy Share Image
And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said,… — Jonathan Ive Copy Share Image
The absence of clutter is just a clutter-free product. That's not simple. — Jonathan Ive Copy Share Image
In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first… — Jonathan Ive Copy Share Image
We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of… — Jonathan Ive Copy Share Image
I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first. — Jonathan Ive Copy Share Image
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm… — Jonathan Ive Copy Share Image
