Better Quote by Jonathan Ive
“Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard.”
About This Quote
Source Interview: Wired Magazine, 2014
Innovation requires effort; easy changes are common, but true improvement is difficult.
In simple terms: Real improvement is hard, not easy.
Key Takeaway
Pursue genuine betterment despite difficulty.
Themes
innovation
design
effort
quality
Mood
thoughtful
inspired
Type
philosophical
motivational
When to use this quote
- product development
- design reviews
- team brainstorming
- market launches
Key Concepts
creative process
design thinking
excellence
Questions to Reflect On
- What makes a change truly better?
- How can teams sustain effort for real improvement?
A Different Perspective
Easy changes may be superficial and not address core issues.
