Skip to content

Design Quote by Jonathan Ive

“Different and new is relatively easy. Doing something thats genuinely better is very hard.” quote by Jonathan Ive
Download Open image
“Different and new is relatively easy. Doing something thats genuinely better is very hard.”

Jonathan Ive

About This Quote

Source Interview: Design Talk, 2015

New ideas are easy; truly better innovations require great effort and depth.

In simple terms: Easy to be new, hard to be better.

Key Takeaway

Strive for meaningful improvement.

Themes

innovation design excellence

Mood

thoughtful critical

Type

design philosophical

When to use this quote

  • startup product launch
  • software upgrade
  • hardware redesign

Key Concepts

User-centered design product development technology advancement

Questions to Reflect On

  • What makes an improvement genuinely better?
  • How do you measure depth of innovation?
A Different Perspective

Being different may be superficial without substance.

4.3 out of 5 (7 ratings)

More by Jonathan Ive

Explore all 142 Jonathan Ive quotes

More Design quotes

Browse all 5,397 Design quotes