Design Quote by Jonathan Ive
“Different and new is relatively easy. Doing something thats genuinely better is very hard.”
About This Quote
Source Interview: Design Talk, 2015
New ideas are easy; truly better innovations require great effort and depth.
In simple terms: Easy to be new, hard to be better.
Strive for meaningful improvement.
Themes
Mood
Type
When to use this quote
- startup product launch
- software upgrade
- hardware redesign
Key Concepts
Questions to Reflect On
- What makes an improvement genuinely better?
- How do you measure depth of innovation?
Being different may be superficial without substance.