It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show… — Steve Jobs Copy Share Image
Reed College at that time offered perhaps the best calligraphy instruction in the country.... I decided to take a calligraphy class to… — Steve Jobs Copy Share Image
We had the hardware expertise, the industrial design expertise and the software expertise, including iTunes. One of the biggest insights we have… — Steve Jobs Copy Share Image
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as… — Steve Jobs Copy Share Image
We don't have a good language to talk about this kind of thing. In most people's vocabularies, design means veneer... But to… — Steve Jobs Copy Share Image
The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked.… — Steve Jobs Copy Share Image
Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers… — Steve Jobs Copy Share Image
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or… — Steve Jobs Copy Share Image
Design is not just what it looks like and feels like. Design is how it works. — Steve Jobs Copy Share Image
In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me,… — Steve Jobs Copy Share Image
“You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots… — Steve Jobs Copy Share Image
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really… — Steve Jobs Copy Share Image
The broader one's understanding of the human experience, the better design we will have. — Steve Jobs Copy Share Image
A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they… — Steve Jobs Copy Share Image
Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or… — Steve Jobs Copy Share Image
After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design. — Steve Jobs Copy Share Image
When we hire someone, even if they are going to be in marketing, I will have them talk to the design folks… — Steve Jobs Copy Share Image
We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We… — Steve Jobs Copy Share Image
“In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me,… — Steve Jobs Copy Share Image
Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus. — Steve Jobs Copy Share Image
The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and… — Steve Jobs Copy Share Image
I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot. — Steve Jobs Copy Share Image
If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have… — Steve Jobs Copy Share Image
Everything around you that you call life was made up by people that were no smarter than you and you can change it, you… — Steve Jobs Copy Share Image
“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.” — Steve Jobs Copy Share Image
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I… — Steve Jobs Copy Share Image
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop… — Steve Jobs Copy Share Image
I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience. — Steve Jobs Copy Share Image
“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human… — Steve Jobs Copy Share Image
The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the… — Steve Jobs Copy Share Image
