We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a… — Jonathan Ive Copy Share Image
Very often design is the most immediate way of defining what products become in people's minds. — Jonathan Ive Copy Share Image
Design is a word that's come to mean so much that it's also a word that has come to mean nothing. — Jonathan Ive Copy Share Image
I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much… — Jonathan Ive Copy Share Image
I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not… — Jonathan Ive Copy Share Image
The memory of how we work will endure beyond the products of our work. — Jonathan Ive Copy Share Image
When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole. — Jonathan Ive Copy Share Image
So much of what we try to do is get to a point where the solution seems inevitable: you know, you think… — Jonathan Ive Copy Share Image
That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities. — Jonathan Ive Copy Share Image
Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware… — Jonathan Ive Copy Share Image
Apple's Jony Ive describes his "fanatical" approach to design in new interview — Jonathan Ive Copy Share Image
My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you… — Jonathan Ive Copy Share Image
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an… — Jonathan Ive Copy Share Image
To design something really new and innovative you have to reject reason. — Jonathan Ive Copy Share Image
The most important thing is that you actually care, that you do something to the very best of your ability — Jonathan Ive Copy Share Image
We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who… — Jonathan Ive Copy Share Image
And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said,… — Jonathan Ive Copy Share Image
The absence of clutter is just a clutter-free product. That's not simple. — Jonathan Ive Copy Share Image
In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first… — Jonathan Ive Copy Share Image
We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of… — Jonathan Ive Copy Share Image
I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first. — Jonathan Ive Copy Share Image
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm… — Jonathan Ive Copy Share Image
