The benefit of hindsight is we only really talk about those things that did work out. — Jonathan Ive Copy Share Image
I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left. — Jonathan Ive Copy Share Image
Eight years of work can be copied in six months. It wasn't inevitable that it was going to work. A stolen design… — Jonathan Ive Copy Share Image
We shouldn't be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio… — Jonathan Ive Copy Share Image
With a father who is a fabulous craftsman, I was raised with the fundamental belief that it is only when you personally… — Jonathan Ive Copy Share Image
When we started work on the iPhone, the motivation there was we all pretty much couldn't stand our phones, and we wanted… — Jonathan Ive Copy Share Image
When you're doing something for the first time, you don't know it's going to work. You spend seven or eight years working… — Jonathan Ive Copy Share Image
My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you… — Jonathan Ive Copy Share Image
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an… — Jonathan Ive Copy Share Image
To design something really new and innovative you have to reject reason. — Jonathan Ive Copy Share Image
The most important thing is that you actually care, that you do something to the very best of your ability — Jonathan Ive Copy Share Image
We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who… — Jonathan Ive Copy Share Image
And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said,… — Jonathan Ive Copy Share Image
The absence of clutter is just a clutter-free product. That's not simple. — Jonathan Ive Copy Share Image
In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first… — Jonathan Ive Copy Share Image
We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of… — Jonathan Ive Copy Share Image
I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first. — Jonathan Ive Copy Share Image
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm… — Jonathan Ive Copy Share Image
