Enough Quote by Jonathan Ive
“We shouldn't be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.”
About This Quote
Source Interview: Design philosophy, 2020
Failure is essential for progress; discard unproductive work and persist in innovation.
In simple terms: Failing is necessary; stop what doesn’t work and keep pushing.
Key Takeaway
Embrace failure, iterate quickly, and eliminate weak ideas.
Themes
design
innovation
failure
iteration
productivity
Mood
pragmatic
inspirational
Type
strategic
motivational
When to use this quote
- prototype testing
- design sprints
- creative workshops
- product reviews
Key Concepts
risk tolerance
creative resilience
lean methodology
Questions to Reflect On
- How do you balance risk and morale in a studio?
- What criteria decide when to discard a project?
A Different Perspective
Too much failure can demotivate teams without proper support.
